We don't want to be just a player

Jack Sorensen: Well, you know, it's the industry, right? Obviously, we don't want to be just a player. We want to RS Gold be one of the degrees and participate across the board. Obviously, there's these big conglomerations arriving with Activision Blizzard and then whether EA creates it with Take-Two or not.

 I think that all that is FUT 16 Coins along the same collections with a growing industry, but it really does come down to more--there are heirs and big gamers. You can see our technique has been around obtaining high-quality designers. We think that's where all the value long-term is, and not necessarily just obtaining another creator. You see a lot of marketers every creation go away.